To rebrand a traditional meal
According to the agribusiness incubator 2SCALE, street food vendors in Africa and food markets could accumulate a trillion-dollar by 2030 and play an important part in increasing prosperity in African regions labelled as the poorest ones.
This article describes how 2SCALE and the Danaya Cooperative changed the perception of Attakè- a tasty and cheap side dish made out of cassava. By improved supply chain demands, quality and availability-the daily sale doubled within six months.
